GoGo Curry will accelerate store openings in the first half of 2026. A total of 12 new stores will be opened in the four months up to June, expanding overseas in addition to major areas in Japan.
Plans call for the opening of four new stores in the Kanto region, one in the Kinki region, one in the Chugoku region, one in the Kyushu region, and five overseas. In addition to traditional stores, the company will also introduce new formats that offer "new ways of enjoying the store."
GoGo Curry Group Co., Ltd. (Head office: Kanazawa City, Ishikawa Prefecture; Representative Director: Nishihata Makoto; hereinafter "GoGo Curry") is pleased to announce its plans to open a total of 12 new stores between the end of February and June as part of its store opening plans for the first half of 2026. The plan includes four stores in the Kanto region, one store in the Kinki region, one store in the Chugoku region, one store in the Kyushu region, and five stores overseas, accelerating store openings both in terms of expanding coverage in major domestic areas and in terms of overseas expansion.
Details of the stores (store name, location, opening date, opening commemorative measures, etc.) will be announced as soon as they are decided.
This plan takes into account recent business trends.
While the store experience is at its core, GoGo Curry has expanded its brand contact points through the sale of products such as retort pouches, collaborative menus with companies and local governments, and participatory initiatives based on social media. These efforts have contributed to increasing store visit frequency, creating buzz, and attracting new customers, and have been well-received as a comprehensive promotion.
In the first half of 2026, based on these successes, we aim to spread the food culture of Kanazawa curry even more widely by conducting more proactive sales and opening new stores.
Overview of store opening plans (February to May 2026)
The rush of new stores in the first half of 2026 will be regionally dispersed, promoting the appeal of Kanazawa curry to a wide range of regions. In areas where there is already strong demand, we will deepen our dominance, and in areas where the number of stores has been limited until now, we will prioritize gaining initial recognition, leading to not only short-term buzz but also stable management in the medium to long term.
The location and business format of each store will be optimized according to the characteristics of the store, such as in front of a station, in a commercial facility, or on the roadside, in order to balance turnover during peak hours with takeout demand, as well as to streamline staff operations.
The locations of individual stores (cities, towns, villages, locations, and opening dates) will be announced one by one as they are finalized, taking into account discussions with local partners, construction schedules, recruitment status, etc.
In addition to traditional stores, we will introduce a new format that emphasizes "experience value = new ways to enjoy"
In addition to the traditional store format, the new store openings in the first half of 2026 will also feature a new format designed to allow customers to enjoy Kanazawa curry in a format different from previous GoGo Curry stores.
Specifically, this is a new, smaller store format that will enable us to open stores in more specific areas and make it easier for single customers, female customers, and children to make purchases and take home.
Stores with the mobility to expand into areas with easier access to GoGo Curry will also function as a platform for collaboration with areas, local governments, and other companies with various eating needs.GoGo Curry aims to build sustainable brand assets by designing reasons for customers to visit its stores, rather than simply increasing the number of stores.
Comments from the store opening and sales manager
"The first half of 2026 is the time for GoGo Curry to clearly set a goal of "re-accelerating store openings." Recently, our collaboration menus and promotions have been well received, expanding our brand contact points.
We believe our next step in growth is to make the "Kanazawa curry experience" an everyday option in more areas by expanding our store network and updating our experience design.
In addition to traditional stores, we will also incorporate new formats, and will balance operations rooted in the local community with expansion nationwide and overseas."
(Toru Mizuno, General Manager of Sales Division)
GoGo Curry Group Co., Ltd. aims to spread the culture of Kanazawa curry throughout Japan and overseas, and in addition to operating stores, is expanding its business through product sales, collaborations, etc. GoGo Curry Group will continue to spread the appeal of Kanazawa curry by providing experiential value through food and maintaining sustainable operations rooted in the local community.
[GoGoCurry Group Co., Ltd.]
Founded in 2003, the first store opened in Shinjuku, Tokyo in 2004, sparking the "Kanazawa curry boom." The Kanazawa flagship store opened in 2005, and the first overseas store opened in Times Square, New York, in 2007. Since 2017, the company has focused on business succession-style M&A, taking over the operations of Kanazawa's long-established Indian curry restaurant "Hot House," and in 2019, the original Kanazawa curry restaurant "Turban Curry." In January 2023, the company relocated its headquarters from Tokyo to Kanazawa, and in March, Nishihata Makoto, who previously worked for a major IT company, was appointed CEO and President and Representative Director. The GoGo Curry Group aims to be "the world's number one curry specialty trading company," and operates approximately 130 stores both domestically and internationally.