Interim results for the "#GoGoCurryMagicModifiedToppingContest" with a prize of 550,000 yen - Five of the most talked-about works from within the company revealed! New category awards also added to show appreciation for the many entries
As of now, there have been over 55 submissions! Four new categories have been added, including "Confident in volume," "Pursuing store-specific toppings," and "Goes well with alcohol," further accelerating the second half of the competition!
GoGo Curry Group Co., Ltd. (Headquarters: Kanazawa City, Ishikawa Prefecture, Representative Director: Makoto Nishihata, hereinafter referred to as GoGo Curry) has reached the halfway point of its social media posting project "#GoGoCurryMagicalModificationToppingContest," which began on December 15, 2025. As the event reaches the halfway point, the company will be revealing five works that have attracted attention within GoGo Curry as an interim announcement.
The " #GoGoCurryMagicalModificationToppingContest" is a competition in which we invite everyone to submit their own creative and innovative ideas for "amazing" toppings that surpass the standard "cutlet and cabbage" after understanding the characteristics of GoGo Curry and Kanazawa Curry.
The " #GoGoCurryMagicalModificationToppingContest " will run for a total of 62 days, from December 15, 2025 to February 14, 2026. To "participate," simply post on various social media platforms (X, Instagram, TikTok) during this period.
The best "Magically Modified Topping" will be awarded the Grand Prize. The winner will receive 550,000 yen (※) as compensation for the recipe idea, and the "Magically Modified Topping" will then be added to the menu at GoGo Curry stores.
As of January 2026, we have received over 55 recipes from our readers!
Ambitious creations are posted daily by not only regular GoGo Curry fans, but also people who regularly submit recipes and companies involved in various food products.
In appreciation of the large number of applications, GoGo Curry has decided to create four new category prizes in addition to the Grand Prize (550,000 yen).
Is this even possible?! Introducing 5 works that impressed our employees
As of January 2025, we will introduce five works that are currently the talk of the town within GoGo Curry, with people saying things like, "I'd like to try this," and "I've never thought of that before."
These are merely "currently noteworthy" entries, and it has not yet been decided whether they will be awarded the Grand Prize.
However, all of them are things that I think go well together and are delicious.
We hope that all participants will use these ideas as a reference and consider submitting even more creative and innovative applications.
Featured work 1: Go Go Jiro!
It is topped with a generous amount of bean sprouts, roast pork, and garlic, and is an immoral topping inspired by "that popular ramen restaurant."
Because GoGo Curry also has an aspect of immoral gourmet food, this "competitive collaboration" with the epitome of immorality is so appealing.
It's a hot topic, especially with its impressive presentation.
Featured work 2: Layered mapo tofu!
The advantage of this retort x retort recipe is that it can be easily recreated.
According to the poster, "One pack of GoGo Curry and one-third of a pack of Marumiya's Mapo Tofu" is the perfect balance. The added layers of spiciness and umami make for a satisfying meal.
Featured work 3: Gori Macho Curry
While all GoGo Curry stores are participating, this curry was created by the manager of the GoGo Curry Lunes Kanazawa store.
He eats GoGo Curry almost every day, and he suggested toppings that can be enjoyed without feeling guilty.
We are paying attention to this as a new topping that is recommended for health-conscious people and those who are in physical condition.
Featured work 4: An butter curry!
Among the multiple submissions for "Sweets x GoGo Curry," this one has attracted attention for its unexpectedness and flavor.
The poster suggested a recipe that adds mochi rice cakes, red bean paste, and butter to the curry roux. The rich, sweet and salty flavor is a strange match with the curry, making it so addictive that you'll want to have another bite!
Is this a dessert or a meal?
Featured work ⑤: Go Go Curry Pasta!
As expected, the idea of putting GoGo Curry on pasta instead of rice came to mind.
But that's not all!
The key to the poster's idea is the synergistic effect of deliciousness and convenience achieved by combining retort and retort.
Here, "heavy-tasting meat sauce" and "GoGo Curry" are layered together. The flavors of tomato and beef are added to create a rich, satisfying dish.
To express our gratitude, we have established four new category awards!
After receiving a large number of compelling submissions, GoGo Curry held internal discussions and decided to create four new category prizes in addition to the Grand Prize (550,000 yen).
Of course, there will be corresponding "prize prizes" for each category winner.
The #GoGoCurryModifiedToppingsChampionship will see the creations compete against the notable works mentioned above.
In the second half of the event, please join us with the aim of winning a division.
New Category Award 1: Fill Your Stomach! "Gorilla-Level Impact Award"
Many dishes have been submitted that embody the hearty flavor of GoGo Curry and Kanazawa Curry. In addition, we will be awarding entries that are visually impressive, satisfying to eat, and that "will satisfy even an empty stomach."
New Category Award ②: Strong flavor but surprisingly delicious!? "Original Award"
Go-Go Curry's "Original" category is original. Please evolve the menu with combinations that even Go-Go Curry employees would never have thought of. It's not just about being unique, it has to be delicious. This is actually the category we're most looking forward to.
New Category Award 3: This is already a drinking snack... "Night Gorilla Award"
This department is exploring a different side to GoGo Curry, which "can now be enjoyed as a snack with alcohol."
Beer and other alcoholic beverages are popular at GoGo Curry restaurants. We created this product to express our gratitude for this invention, which has expanded the range of dining options at home.
New Category Award ④: Explore new combinations with the store's toppings! "Pushing Combination Award"
The #GoGoCurryMagicModifiedToppingContest is looking for not only homemade recipes but also "challenging combinations" to try in stores. Please suggest your recommended ways of eating, such as "This is how I would eat it" or "This is my go-to."
As prizes for each category, we plan to provide 55 topping service coupons that can be used in stores, assorted alcohol sets, instant curry sets, and more.
*Once confirmed, the details will be announced on the official GoGo Curry account.
The #GoGoCurryModifiedToppingContest is open until February 14th, 2026!
To enter, follow the official GoGo Curry account on any of the following social media platforms: X/Twitter, Instagram, or TikTok, and post a photo or video with a description of your topping and the hashtag "#GoGoCurryMagicallyModifiedToppingChampionship."
The deadline is Saturday, February 14, 2026 at 23:59.
Please check the official account and special page for rules, precautions, and the latest information.
Special page: https://gogocurry.com/pages/recipe-contest
To apply, you must follow the official GoGo Curry account on one of the following social media platforms.
X: https://x.com/GOGO_CURRY
Instagram: https://www.instagram.com/gogocurry55/
TikTok: https://www.tiktok.com/@gogocurry5555
*For details on the application terms, please check the announcement posted on each official SNS account. Posts that violate the terms of use and guidelines of each platform will be invalid.
*The maximum prize of 550,000 yen in this project is the purchase price for the "recipe idea (all deliverables including images, videos, text, etc.)" that our company decides to adopt. If your recipe is adopted, the copyright (including Articles 27 and 28 of the Copyright Act) and all other intellectual property rights will be transferred to our company, and the applicant will not exercise their moral rights as the author. Our company will be able to use the deliverables freely, including modifying, editing, and secondary use, indefinitely and with no regional restrictions. This is not a prize draw or other contest.
*Entries must be unpublished works created and photographed by the entrant themselves. Please be careful not to infringe on the copyright, trademark rights, portrait rights, or other rights of third parties. If third parties are to appear in the photograph, please obtain their permission in advance.
[GoGoCurry Group Co., Ltd.]
Founded in 2003, the first store opened in Shinjuku, Tokyo in 2004, sparking the "Kanazawa curry boom." The Kanazawa flagship store opened in 2005, and the first overseas store opened in Times Square, New York, in 2007. Since 2017, the company has focused on business succession-style M&A, taking over the operations of Kanazawa's long-established Indian curry restaurant "Hot House," and in 2019, the original Kanazawa curry restaurant "Turban Curry." In January 2023, the company relocated its headquarters from Tokyo to Kanazawa, and in March, Nishihata Makoto, who previously worked for a major IT company, was appointed CEO and President and Representative Director. The GoGo Curry Group aims to be "the world's number one curry specialty trading company," and operates approximately 130 stores both domestically and internationally.