The "#GoGoCurryMagicalModificationToppingContest" is underway! The grand prize is 550,000 yen! We're looking for a topping that's even more awesome than pork cutlet.
What would you put on top of your GoGo Curry? Nissin Foods' "0 Second Chicken Ramen" and Hotei Foods' "Hotei's Yakitori" are also participating. The best entries will be featured on the menu. The deadline is February 14, 2026.
GoGo Curry Group Co., Ltd. (Headquarters: Kanazawa City, Ishikawa Prefecture; CEO and President: Makoto Nishihata; hereinafter "GoGo Curry") will be holding the " #GoGoCurryMagicalModificationTopping Championship " from December 15, 2025, a competition to discover new standards for toppings.
The most important feature of GoGo Curry is its rich, black curry roux, which is aged for 55 hours. The basic style of GoGo Curry is "Kanazawa Curry," which is made by pouring a generous amount of this roux over freshly cooked rice and topping it with freshly fried pork cutlet and shredded cabbage.
Meanwhile, GoGo Curry offers a variety of toppings at each store. In addition, their "retort pouches" that capture the unique flavor of the curry roux have been well-received, allowing customers to enjoy their own toppings at the store or at home.
Is GoGo Curry really just "cutlet and cabbage"?
Or is there a combination that surpasses this classic?
This is a question that is constantly debated among GoGo Curry employees who work every day to develop new menu items.
In search of the answer, GoGo Curry has decided to hold the "#GoGoCurryMagicalModificationToppingContest ," inviting everyone to submit their own ideas for toppings that are even more "outrageous" than "pork cutlet and cabbage." With the help of curry fans from all over Japan and the world, we will attempt to discover and explore "what would be delicious to put on GoGo Curry."
The rules are simple: post on social media anything that you think would taste good.
The " #GoGoCurryMagicalModificationToppingContest " will run for a total of 62 days, from December 15, 2025 to February 14, 2026. To "participate," simply post on various social media platforms (X/Twitter, Instagram, TikTok) during this period as detailed below.
1. Think of a "new" magically modified topping <br>Please understand the characteristics of GoGo Curry and come up with a "new" magically modified topping that you think would go well with it.
You can combine it with ready-made meals at home, try new combinations at the store, or imagine the flavor and come up with a recipe - any method is fine. However, please keep in mind that only those that you think are "delicious (or look delicious)" will be eligible to participate.
We are also considering customers who use ready-made meals at home, and hope to create toppings that are as simple and inexpensive as possible, so that many people can try them on a daily basis.
2. Try it out for yourself <br>Actual photos and videos will also be taken into consideration when selecting the grand prize winner.
We would like you to taste the product, so we recommend that you try it for yourself.
Use GoGo Curry ready-made pouches to create your own original toppings at home, or try out new topping combinations at a store.
3. Post the hashtag #GoGoCurryMagicModifiedToppings on various social media platforms
X/Follow the official GoGo Curry account on Twitter, Instagram, and TikTok, and post a description of your idea, photos, videos, etc. with the hashtag " #GoGoCurryMagicModifiedToppingContest ." That's it, your participation is complete.
The grand prize winner will have their creation made into an actual menu item! They will receive a reward of 550,000 yen!
For this attempt, GoGo Curry is "seriously" seeking innovative ideas.
Therefore, the best "Modified Topping" will be awarded the Grand Prize.
In February 2026, a rigorous selection process will be held among GoGo Curry Group employees, based on the content and reactions posted on various social media platforms.
The grand prize will be one dish, and the winner will be paid 550,000 yen (※) as compensation for the recipe for the "magically modified topping." The "magically modified topping" will then be added to the menu at GoGo Curry physical stores.
In addition to the Grand Prize, we are also considering awarding other prizes for ideas that we think are "the best." We are also considering various types of luxurious prizes as secondary prizes, so please stay tuned for further updates on the " #GoGoCurryMagicalModificationToppingContest ."
The " #GoGoCurryMagicalModificationToppingChampionship " welcomes participation from the general public, as well as professional chefs and companies and stores that handle various types of food and cooking .
Example of a modified topping: Nissin Foods "0 Second Chicken Ramen"
In connection with this call for entries, we would like to introduce some examples of works for the "#GoGoCurryMagicalModificationToppingContest ."
First up is the "0 Second Chicken Ramen," which impressed GoGo Curry employees with its striking appearance and flavor.
Nissin Foods' "Zero Second Chicken Ramen," which has been developed to be low in salt and "ideal for nibbling on as is," is placed on top of the pitch-black GoGo Curry roux. This time, in addition to the classic "cabbage," it also includes "egg," which can be said to be Chicken Ramen's partner.
The crunchy texture and chicken flavor make this an item that has the potential to surpass even cutlet.
One of the distinctive features of Kanazawa curry is that you can dig into it with a fork, and you'll be amazed at how satisfying it is.
Example of a modified topping: Hotei Foods' "Hotei's Yakitori"
Hotei's Yakitori is a devilishly delicious combination of GoGo Curry sauce and white rice.
"This is Japanese chicken curry..." exclaimed GoGo Curry staff about Hotei's Yakitori.
The slightly sweet and rich yakitori matches perfectly with the curry. One can is satisfying, and it makes a great addition to any dish.
If you mix it well with the curry, the flavor of the yakitori will also be upgraded. You can also enjoy a new look at the historic "Hotei Yakitori."
During the trial production, the flavor lightly combined with shichimi mayonnaise was also very well received.
Example of a modified topping: "Kamaboko"
For those who want to get a good amount of protein in a more convenient way than cutlet, we recommend the #GoGoCurryMagicallyModifiedTopping, kamaboko.
A modified topping that overcomes the "heaviness" of GoGo Curry, which combines curry sauce and cutlet.
We've combined it with kamaboko, which has a satisfying texture and is healthier than fried foods.
Like regular kamaboko, it is sliced thinly or thickly and topped with cabbage. Its subtle saltiness and chewy texture make it a perfect match for curry.
You can also add mayonnaise to this dish to enhance the flavor and satisfying texture.
For more information, please visit the "#GoGoCurryMagicModifiedToppingContest" special website and various social media platforms.
Entries for the "#GoGoCurryMagicalModificationToppingContest " will be accepted from December 15, 2025 to February 14, 2026 (until midnight on the day of the contest). For more details, please see the " #GoGoCurryMagicalModificationToppingContest " special website below and various social media accounts.
Special website: https://gogocurry.com/pages/recipe-contest
GoGoCurry Official X/Twitter: https://x.com/GOGO_CURRY
GoGoCurry Official Instagram: https://www.instagram.com/gogocurry55/
GoGoCurry Official TikTok: https://www.tiktok.com/@gogocurry5555?_r=1&_t=ZS-927wFkp5x0U
* To apply, you must follow the official GoGo Curry account on each social media platform (X/Instagram/TikTok) and use the designated hashtag. Please be sure to check the announcements posted by the official social media accounts for details on the application terms. Posts that violate the terms of use and guidelines of each platform will be invalid.
* The 550,000 yen reward for this project is the purchase price for the "recipe proposal (all deliverables including images, videos, text, etc.)" that is selected by our company. If the proposal is selected, the copyright (including Articles 27 and 28 of the Copyright Act) and all other intellectual property rights will be transferred to our company, and the applicant will not exercise their moral rights as the author.
*This is not a prize draw or other contest.
*Entries must be unpublished works created and photographed by the applicant themselves.
[GoGoCurry Group Co., Ltd.]
Founded in 2003, the first store opened in Shinjuku, Tokyo in 2004, sparking the "Kanazawa curry boom." The Kanazawa flagship store opened in 2005, and the first overseas store opened in Times Square, New York, in 2007. Since 2017, the company has focused on business succession-style M&A, taking over the operations of Kanazawa's long-established Indian curry restaurant "Hot House," and in 2019, the original Kanazawa curry restaurant "Turban Curry." In January 2023, the company relocated its headquarters from Tokyo to Kanazawa, and in March, Nishihata Makoto, who previously worked for a major IT company, was appointed CEO and President and Representative Director. The GoGo Curry Group aims to be "the world's number one curry specialty trading company," and operates approximately 130 stores both domestically and internationally.