The famous "Kanazawa Curry" from Ishikawa Prefecture is making a big splash in Indonesia!
Terima kasih! The "World Champion Class Challenge" where participants competed in eating Go! Go! Curry! was also a huge success! It was held by local volunteers!
Go! Go! Curry Group Co., Ltd. (Head office: Kanazawa City, Ishikawa Prefecture, CEO and President: Makoto Nishihata, hereinafter "Go! Go! Curry") has opened three new stores in Indonesia. With these new stores, the total number of stores in Indonesia will be 14. The Go! Go! Curry Deli Park Medan store is the first store on the island of Sumatra. The names of the new stores are as follows:
- Go! Go! Curry Pakuwon Mall Bekasi, opening November 22, 2024.
- Go! Go! Curry Tunjungan Plaza3, opened on November 26th.
- Go! Go! Curry Delipark Medan branch opened on December 4th.
GoGo Curry will continue to expand its business throughout Indonesia in order to meet the growing expectations of the local community.
World Champion Class Challenge
In Indonesia, the locally-created "World Champion Class Challenge" has proven popular. In this event, participants attempt to eat 2.5 kilograms of WCC curry in 15 minutes or less. The challenge is divided into three categories: "Gentlemen", "Ladies" and "Family", and the participation format for each is as follows:
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Gentlemen's Division: Individual entry.
Ladies' division: Participation by a team of two women.
Family Division: Father, mother and one child between 10 and 16 years old.
At the end of the event, the judges will weigh the remaining curry of each participant or team, and the participant or team with the least amount remaining will be selected as the winner. The winner will be awarded a Go! Go! CURRY coupon. This event is very lively with the participants' friends cheering and cheering loudly, and has become a signature event that attracts tourists from the surrounding area. It also contributes greatly to raising awareness of the brand and the store.
The evolution of "Kanazawa Curry" and the power of local partnerships
In the Indonesian market, the fusion of "Kanazawa curry" with local food culture, such as "it is common to see a large plate shared by several women" and "spicy dishes are very popular," is progressing. Through the store openings so far, GoGo Curry is confident that it has gained "high interest" and "reputation for its deliciousness" from the people of Indonesia.
Behind this success is our collaboration with a reliable local partner. The Kawan Lama Group, with which we are collaborating to expand our stores, is one of Indonesia's leading distribution companies, operating a wide range of businesses including restaurant chains, shopping centers and furniture stores.
The company has advanced quality control and thorough operation systems for its products and services, as well as know-how for proactive store management and market development that attracts local fans. Through this collaboration, Go! Go! Curry has achieved smooth business expansion in the Indonesian market.
Go!Go! Curry will continue to work closely with local partners to further expand its stores. We are confident that Kanazawa Curry will continue to evolve in Indonesia, developing new menu items by combining it with local foods, and opening up new possibilities.
12th store in Indonesia
■Store name: Go! Go! Curry Pakuwon Mall Bekasi
■Store address: Jl. Raya Pekayon No.002, RT.001/RW.001, Pekayon Jaya, Kec. Bekasi Sel., Kota Bks, Jawa Barat 17530 INDONESIA
13th store in Indonesia
■Store name: Go! Go! Curry Tunjungan Plaza 3
■Store address: Tunjungan Plaza 3(5th Floor), Jl. Basuki Rahmat 60261 No.8-12, Kedungdoro, Kec. Tegalsari, Surabaya, Jawa Timur 60261 INDONESIA
14th store in Indonesia
■Store name: Go! Go! Curry Delipark Medan store
■Store address: Jl. Putri Hijau Dalam No.1 Blok OPQ, Kesawan, Kec. Medan Bar., Kota Medan, Sumatera Utara 20111 (LG Floor), INDONESIA
[GoGoCurry Group Co., Ltd.]
Founded in 2003, the first store opened in Shinjuku, Tokyo in 2004, sparking the "Kanazawa curry boom." The Kanazawa flagship store opened in 2005, and in 2007, the first store overseas opened in Times Square, New York. Since 2017, the company has focused on business succession-type M&A, taking over the operations of Kanazawa's long-established Indian curry restaurant "Hot House" and in 2019, the original Kanazawa curry restaurant "Turban Curry." In January 2023, the company moved its headquarters from Tokyo to Kanazawa, and in March, Nishihata Makoto, a former employee of a major IT company, was appointed CEO and President and Representative Director. The GoGo Curry Group aims to be the "world's number one curry specialty trading company," and has expanded to approximately 100 stores both domestically and overseas.